The thinking man’s bagmaker

An MBA professor at both De La Salle University and College of Saint Benilde, bag designer Yako Reyes has always considered himself an entrepreneur first, rather than a designer. An amusing notion, considering Reyes’s 30-piece runway show of stylish, well-crafted, and innovative black and white bags on opening night at the recently concluded Fashion Week.

While Reyes’s education in design came first through the influence of friends in the industry—periodical exposure, for example, to the likes of young designers Veejay Floresca and Jona Ballaran—he took up short courses on the technicals of bag making and production techniques, as well as invested in materials and market research and development. And albeit gifted with an inclination to creative play and an impeccable eye for style, Reyes is nevertheless honest about his approach to his work: the choice to go into bag design, he remarks, started simply because he saw a need in the market that he thought could potentially fill.

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