The Wutz Up in the Philippines!

SAN FRANCISCO — Google Inc. is giving up on selling print ads for the ailing US newspaper industry, ending a 2-year-old attempt to extend its dominance of Internet marketing into another medium.

The retrenchment announced Tuesday is part of a cost-cutting campaign aimed at boosting Google’s profits as the deepening recession eats away at Google’s bread-and-butter business of selling ads on its own Web site and thousands of other Internet destinations.

Emboldened by its online success, Google set out in November 2006 to help newspapers that have seen their revenue evaporate as more advertisers shifted their spending to the Internet to connect with the Web’s growing audience.

Under the program, potential advertisers were allowed to bid online to fill unsold space in the participating newspapers, leaving it up to publishers whether to accept the offers.

[Read More...]

MANILA, Philippines - Web portal Yehey! Corp. is bullish about doubling revenues this year amid an economic crisis that threatens most companies’ profits.

The company is beefing up its marketing campaign instead of depending solely on online advertisements, Yehey! President and Chief Executive Officer Donald Lim said in an interview.

“We intend to double sales by opening more revenue streams. We are more of an agency already that is doing a lot of online marketing for Web sites and companies,” he pointed out.

Among the strategies adopted by the company that used to be mainly a local Web search engine similar to Yahoo! is reselling products for major Web sites and on-line selling for local and international companies.

Yehey! manages the search engine yehey.com and other Web sites, and creates online marketing campaigns for corporate clients. It also earns from online ads.

[Read More...]