The Wutz Up in the Philippines!

Estrada gets Comelec nod: Watch my rating soar

MANILA, Philippines—Why just be a “kingmaker” when you can be the “king” yourself?

Fresh from getting the nod of a division of the Commission on Elections for him to take another shot at Malacañang, deposed President Joseph Estrada Wednesday said he would not withdraw from the presidential race.

Estrada said he would slug it out “to the end” because he wanted to be “king again.”

Estrada said the Comelec decision would have a “big impact” on his campaign” because his detractors were spreading “disinformation” that he would withdraw from the race or be disqualified.

Now that the poll body has ruled in his favor, he expects his ratings in surveys to rise.

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MANILA - Whether it’s botox injections, hair implants or a swank new wardrobe; presidential candidates have strategies for boosting their public image.

Projecting a good image during election time is very important in winning votes.

Winning the hearts and minds of voters, however, goes beyond just clothes and makeup, says image consultant Pat Castillo.

Though a candidate’s platform and stands on issues are more important than looks; factors like voice modulation, appeal, conduct in public and other visual cues can make up a candidate’s winning “package.”

“Image is everything that can be seen,” said Castillo, who is also a coach at John Robert Powers (JRP), an acting and modeling agency.

JRP offers speech, confidence-building and personality workshops for election candidates. Programs can be customized based on the recommendations of the candidates’ media handlers, chiefs of staff, or stylists.

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