The Wutz Up in the Philippines!

Albay, Bicol – Businesses need to invest on innovating their business processes not only to survive the crisis, but also to come out of it as a competitive entity, an HP executive remarked during a forum with IT reporters here Friday.

Citing the need to change the economies of technology due to the recent global financial crisis, Diana dela Rosa, technology services country manager, HP Philippines , said CIOs are faced with a constant challenge to balance the act between transforming their company and remaining stable during the crisis.

“There are firms who balance cost cutting with investment,” dela Rosa said, dispelling misconceptions that a crisis is a time for immense and drastic budget cuts. “They are focused on balancing cost reductions with laying the groundwork to exit the crisis more competitive.”

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The biggest question facing Windows 7 is whether Microsoft can really think small.

When designing Windows Vista, Microsoft put a lot of effort into taking advantage of sophisticated computer hardware, with fancy graphics on the surface and lots of new processing tricks inside. Microsoft says this positioned the operating system for the future, despite the complaining of many users who grumble that Vista has bogged down their computers with unneeded frills and incompatibilities.

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INNOVATION has been said to be the main motivation of most collaborations because it offers two brands, usually of opposing disciplines, the ideal opportunity to explore the possibilities of each other’s expertise, possibly to bring about a totally new brand that translates into a happy payday for both.

From cosmetic companies, sport equipment, hoteliers and fashion brands, co-branding is the go-to marketing strategy of bringing something fresh to the table. Nowhere is this more visually evident then in the field of design, because at the heart of the most successful of these collaborations is the ideal balance of creative freedom and financial security.

Finding the right collaborator is a lot like going to one’s first dance. Hardly anyone gets it right the first time around. Collezione C2, spawned eight years ago by 36-year-old clothing manufacturer Collezione, was created to target a younger market. Under managing director Joey Qua, C2 finally settled on veteran fashion designer, 44-year-old Rhett Eala in 2006. [Read more]