BY: KRIS JOHN ENCOMIENDA
The world’s largest food chain has pulled out its latest 30 second TV advertisement having a boy and a girl (minor kids) in a BF-GF theme, after Catholic Bishops’ Conference of the Philippines (CBCP) reacted on the message of the TVC’s storyline perspective.
The CBCP officials sought the McDo TVC is misleading its message to youngsters. In the commercial situation, the girl asks the boy if she could be his girlfriend, but the boy quickly answered that he doesn’t want to. Claiming that girlfriends now are too demanding, but story ended, that the girl only wants to have a Mcdo fries amounting to only P25.
Via Radio Veritas, McDonald’s Philippines Vice President for Marketing Margot Torres told that they have pulled out the ad because they respect the call of Caloocan Bishop Deogracias Iñiguez and will be releasing different McDonald’s commercial this week.
TVC received a feedback from Fr. Melvin Castro, the executive secretary of the CBCP Episcopal Commission on Family and Life said that the commercial is very shallow and it cheapens human relationships, from Inquirer.net., “If the TV ad attempted to teach commitment, it failed because it was too superficial to point to a packet of French fries as the basis of a relationship. At a very, very young age, thеѕе kids ѕhουƖԁ instead be taught the value of loving thеіr parents, thеіr country, environment аnԁ God, nοt аbουt a relationship it is nοt уеt appropriate for thеіr age, Fr. Castro added.
Another issue regarding Mcdonald’s, is about the fast-food restaurant fry showdown between Wendy’s natural-cut fries with sea salt and McDo’s shoestring potatoes, as Wendy’s claims that most of US customers liked their fries based on US national taste test as they got 56 percent from the consumers along with 39 percent only of competitor(McDo), released this week.
Wendy’s food chain are now striving to be identified after re-engineering their recipe for fries that is now made from Russet potatoes and sea salt, launched last year.