It’s definitely not yet Hologram, it’s just Augmented reality via virtual Presence!”, Jedi Master Yoda might have corrected. C0melec’s official canvassing of votes is still unfinished and yet another heat of “GMA7 vs ABS-CBN bangayan” sparks. With the new PCOS technology on counting our votes, you cannot expect the usual flat screen and LED boards behind Mike Enriquez or Ted Failon on delivering the “widest coverage for the 2010 Elections”. Let us take a closer look of this issue.
What is a Hologram?
According to it’s discoverer, Dennis Gabor, he coined the term hologram from the Greek words holos, meaning “whole,” and gramma, meaning “message”. For clarity, it is a method of producing a three-dimensional image of an object by recording on a photographic plate or film the pattern of interference formed by a split laser beam and then illuminating the pattern either with a laser or with ordinary light.(TheFreeDictionary.com)
Mike Enriquez claims that GMA-News’ “Hologram” technology is the very first in our country. The same thing used by CNN for the 2008 US Presidential Elections coverage. In his unique and confident voice, he explained that their “new” technology allows field reporters to appear on 3D images as if they were in the studio itself. You can clearly see that Mike Enriquez is pretending that Howie Severino, GMANEWS.TV Editor In Chief (EIC), from cyberspace is right in front of him. Perhaps, calling it “hologram” makes them more advanced than other network.
Abs-CBN’s Virtual presence
Few hours ago, TJ manotoc reports that ABS-CBN’s Digital Graphics provider, Orad Hi-Tec Systems, they used the same technology but the appropriate term is Virtual Presence. They added that GMA’s interview with Sen. Noynoy Aquino using a green room or Chroma set-up can never be considered as a hologram. “We use appropriate terms for modern-day technology”, they might have joked.
Over-all, it was just a mis-use of a technical word. They can just call it Starwars effect.
Throughout the election coverage, we have seen the Touch screen monitors, 3D animation technology, Virtual Presence an a lot more. Indeed, using as much imagery is the “in-thing” for TV networks today. Let us just hope that the content of the news we consume are not just high-end but credible and un-biased. Let us remind them that we watch the 3D Movies to be entertained and the News to be informed.