Presidential candidate Manny Villar, Jr. remains as the biggest spender for television advertisements during the first month of the official campaign period for national posts, according to data from a media research firm.
Villar, who is running under the Nacionalista Party (NP) banner, has spent over P120 million from February 9 to March 2 on TV advertisements alone, advocacy group Libertas said, citing figures on political advertisement spending from AGB Nielsen.
The figure raises Villar’s total expenditures on political advertisements from November 1 last year to March 2 this year to over P1.3 billion, an amount almost equivalent to the TV ad expenditures of four of his competitors.
Deposed President Joseph Estrada (Pwersa ng Masang Pilipino) ranked second with P88 million, followed by Sen. Benigno “Noynoy” Aquino III (Liberal Party) with P87 million and Sen. Richard Gordon (Bagumbayan) with P67.3 million.
Administration party bet Gilberto Teodoro Jr. (Lakas-Kampi-CMD) ranked fifth, spending only P60,480 million on TV commercials since the start of the campaign period.