Intel wants to change gigahertz perception

MANILA, Philippines – Long since rival microchip firms Intel and AMD changed their product nomenclature from using processor speed to just plain processor name, many buyers still see the processor speed as a factor in buying a computer.

A common misconception is that processor speed dictates its performance level; the higher the better. For example, people think an Intel Celeron 2.6 Gigahertz is faster than a Core 2 Duo 2.0 GHz. Another is that people think a Celeron 1.8 GHz is faster than a netbook or nettop-based Atom 1.6GHz.

“People tend to make the mistake that the faster the processor speed, the better the performance is. That’s not always the case. A computer’s performance is based on the technologies that come with the processor, applied to specific usage,” according to Intel Philippines Marketing Manager Jerome Matti.

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