JAKE Cuenca lost millions without his even knowing it.
At ABS-CBN’s party during the ad congress, a gay bigwig of an ad agency approached Jake for a photo op. He wanted to size up Jake because he’s eyeing him to be an endorser for a bank. But Jake was so unfriendly that the honcho decided to scrap the actor from his planned campaign and look for someone else.
My source from the ad world says, “Sinayang ni Jake ang big opportunity. Si Piolo and Diether have ads for banks. Yun kasi ang trend. Next in line na dapat si Jake. Siya ang first choice ng agency kaso nag-inarte. Kala niya siguro kung sino lang yung nagpa-picture sa kanya kasi hindi nakaporma. Yun pala big time na executive yun sa agency. Pero kahit fan o sino pa magpa-picture, dapat di sungitan ni Jake. It’s part of his job as an actor to pose for pics and sign autographs.”