Innovation key to a competitive exit post-crisis: HP

Albay, Bicol – Businesses need to invest on innovating their business processes not only to survive the crisis, but also to come out of it as a competitive entity, an HP executive remarked during a forum with IT reporters here Friday.

Citing the need to change the economies of technology due to the recent global financial crisis, Diana dela Rosa, technology services country manager, HP Philippines , said CIOs are faced with a constant challenge to balance the act between transforming their company and remaining stable during the crisis.

“There are firms who balance cost cutting with investment,” dela Rosa said, dispelling misconceptions that a crisis is a time for immense and drastic budget cuts. “They are focused on balancing cost reductions with laying the groundwork to exit the crisis more competitive.”


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