Ayala Land resumes sales push

PUBLICLY-listed Ayala Land Inc. has recently revived its marketing efforts in the high-end residential property market as the effects of the global financial crisis begin to wane, company officials said.

In particular, the country’s leading real estate developer is putting its top-tier Serendra project in Taguig City on the front burner with a push to fill the last few available units of the development that is now four-fifths sold.

In a press briefing, Ayala Land Premier’s head of residential buildings, Melissa Gil, said the company was now capitalizing on the improving sentiment as buyers have begun hunting for investment opportunities once more.


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