MANILA, Philippines – A wedding with 150 to 200 guests is considered big in the United States. In the Philippines, that size is “cozy” for weddings, where guest lists can go up to 2,000 people.
During her three-month research before launching Likha Event and Catering Specialists, Filipino-American caterer Charmaine Sandoval learned a lot about the local market, its huge size and unique demands.
“For one, the market here is much bigger than we first thought,” says the 26-year-old Los Angeles native and Likha chair. “Competition is also quite stiff and not as welcoming.”