Local franchising industry remains robust

Despite the economic slowdown, the domestic franchising industry remains robust with a projected 5 to 10 percent growth in sales this year over last year propelled largely by a robust homegrown franchises, which is growing faster than the foreign brands.

Robert F. Trota, president of the Philippine Franchise Association (PFA), told reporters at the opening of the 17th Philippine International Franchise Conference and Expo (PIFCE) that the growth in the local franchising has been robust despite the economic slowdown.

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