PC maker banks on untapped computer market

MANILA, Philippines – US-based computer company Gateway has entered the Philippine market and has rolled out new models of desktop, notebook and netbook computers.

Gateway, a wholly owned subsidiary of Acer, Inc., is banking on the budding local Internet market to drive demand for its products amid the global slump. The country’s Internet penetration rate is only 14.6%.

“The Internet penetration in the country is not yet that mature, which presents opportunities for us. Also, there are still many untapped markets outside Metro Manila,” Dio S. Vasquez, product manager of Acer Philippines, said.

He said they expect to sell 70% of Gateway computers in Metro Manila and the rest in the provinces.

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