BrightCloud, Inc.: Equipping trendy Filipinas with rainy day fashion sense

Esel de Sagun, an accounting graduate from the University of the Philippines in Diliman, set up a business that would help people cope with the rain.

“In June 2007, Esel’s sister came home and said that she needed rain boots. Esel went online to find rain boots to market in the country and found Plueys. The rest is history,” said Ms. De Sagun’s business partner Em Somera.

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