William Hamilton-Whyte, general manager of Nokia Philippines, declined to divulge the company’s financial performance, merely saying that “sales volume would be slightly higher than last year, but revenues will be down.”
People will continue to buy handsets, which are now considered a necessity, but consumer preference has shifted to low-end and middle-end handsets, he pointed out.
Mr. Hamilton-Whyte said they were banking on the large second-hand market, or consumers who prefer to buy lower-priced secondhand phones, to boost sales.
Nokia is introducing several entry level phones this year for as low as P1,400.
“Why buy a secondhand phone when you can get a new one for only P1,400 that comes with a one-year warranty?”