Fewer and older Japanese tourists heading to RP and Mindanao

DAVAO CITY — Japanese tourists coming to the Philippines and to southern Mindanao are getting older and fewer, a study conducted by an international marketing group revealed.

Fumihiro Sakakibara, Mile Post Consultants president, said that Japanese tourists coming to the Philippines range from 35 to 64 years old.

Of this number, more than 80% are male. For arriving Japanese females in their 20s, the market has shrunk from 2.8 million in the previous decade to 1.7 million between 1997 and 2007.

The same goes for males in their 20s although a rising trend for men in their 30s and above was noted.

A study of the travel patterns showed that most of the Japanese visitors coming into the country are repeat travelers, which Mr. Sakakibara said is the key to future market.

A holiday trip still tops the reason for coming over with 60.4% of the respondents surveyed while only 17.3% visit the Philippines for business. However, the Japanese market is shrinking as more of them have tightened their purse strings because of the economic slowdown. [Read More...]

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