On for the 10th Time

“Shake, Rattle, and Roll” has truly become a legacy in Pinoy pop horror. On its tenth installment since its birth in 1984, this horror trilogy has become an annual entry for the Metro Manila Film Festival (MMFF).

The latest addition to the franchise stars Marian Rivera, Kim Chiu, Gerald Anderson, Roxanne Guinoo, and JC de Vera. The supporting cast includes Jean Garcia, Mylene Dizon, Wendell Ramos, Iwa Moto, Jennica Garcia, John Lapus, Erich Gonzales, BJ Forbes, IC Mendoza, Janus del Prado, among others. Clearly being marketed for the billed actresses and actors to capture their fan bases, “Shake Rattle and Roll X“ solidly keeps its commercial value on top, especially with how it mounts itself for the masses. Its trademark of utilizing Filipino folklore in its campy horror attribute is still apparent. And on the not so good side, though there are minor attempts to elevate its production value and make additional artistic merits to the horror flick, the compromises made for its mainstream needs are still the major force moving around the picture – and the film keeps up with these regardless of the negative effects on the film’s aesthetic quality.

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