TV5 happy to place 3rd in network race

MANILA, Philippines—We did better than we expected in 2008,” declared Jasper Evangelista, senior vice president for brand management of the newly reorganized channel TV5.

Since relaunching in August 2008, TV5 has experienced a 6 percent audience share, higher than its 4 percent target, said Evangelista, citing figures from the National Urban Television Audience Measurement (Nutam) of the AGB New Media Research.

The channel formerly known as ABC 5 also placed third in a survey of the most watched stations nationwide, conducted by the AGB Nielsen Media Research in September.

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