Knowing how to read is one of the essential factors to achieve literacy. As poverty being closely linked to lack of education, Ronald McDonald House of Charities released its flagship program Bright Minds Read.
BMR is an initiative launched six years ago to be especially promoted in the Philippines in order to support the reading and English curriculum of local public schools. This is in response to the global need for better education and English-speaking skills.
“The aim of this program is to really help children know how to read, because it is the foundation of all learning. We have been waiting for the opportunity to aggressively pursue campaigns that can get regular people to realize that there is a problem in the education landscape and therefore bring them to work with us in changing this,” Kenneth Yang, president of RMHC, stated.