The Philippines’ first Lancome boutique opened recently at Greenbelt 5, Makati. In the past, the beauty brand was only present in Rustan’s department stores and Marionnaud.
“We have been wanting to showcase the brand more fully. Since Lancome started rolling out the boutique model in Paris three years ago, we decided to bring the idea here as well,” relates Dia Lacaba, brand manager of L’Oreal Philippines.
“The Greenbelt 5 store is the first in Southeast Asia and the third in Asia after Shanghai and Hongkong,” she adds. “It is prestigious address, the heart and pulse of the Manila’s capital of luxury fashion and trends. We have set out to create a unique experience, a world where all the emotions of Lancome beauty are now possible, a venue where customers, women and men alike, will never have felt so close to a luxury beauty brand.”